We are a family owned jewelry shop in Boston with over 50 years of combined specialized experience in diamonds and fine jewelry. One thing that has helped us to recognize what the customers need over the last decade or so has been the lack of understanding that you CANNOT buy a diamond on paper alone.
You MUST be able to recognize some of the loopholes that a diamond report (GIA Certificate) may have, even if you are comparing one GIA report to another. Various subtleties are not disclosed on paper. And this is the sad truth that internet sites do not want you to discover. These subtleties affect the diamond’s value and most certainly how they look.